Saturday, May 18, 2013
Nokia Android Phone Market Demands
Nokia had a choice when they decided to partner with windows for there Smartphone devices, as someone wisely said you are what you choose. Nokia banked on their Lumia devices running on windows for phone OS to save them from extinction as far as Smartphone niche is concerned but it did not work,, certainly not till now. Currently Nokia hold around 3 percent of market share in Smartphone industry and it is not good enough. Investors of Nokia do understand that.
At the annual general meeting at Helsinki many shareholders were running out of patience and were asking Chief Executive Stephen Elop to reconsider the decision of partnering with windows, the decision which they took in 2011 to compete with Giants like apple and Samsung.
Nokia has two options, either find a way to compete with iOS and Android or join hands with them. The current strategy is certainly not working for Nokia. Partnership with Windows did help them to gain some grounds in Smartphone industry but it is certainly not good enough. So the only option they have is to join hands and find a new partner. IOS won’t allow them and android being a open platform seems like a logical choice.
Another drastic approach is to leave the Smartphone industry altogether and focus on feature, cheap phones needless to say that even there Nokia is facing some fierce competition from Indian and Chinese manufacturers. This is certainly not on the cards as it would leave Nokia investors angry resulting steep plunge of shares
Nokia makes rugged phones and which has certain appeal matched by none. I also know that Nokia has a huge band following and they are waiting to buy something worthwhile from the dying giant. I am sure if they decide to partner with Android and start making some high end phones, they will certainly compete neck to neck with Samsung. Good thing about android is that it can be used in the feature phone lines of Nokia as well.
So what is holding back Nokia from taking such decision? I think it is the legal contract with windows and some poor management and leadership qualities from the top brass of Nokia officials. Market demands an Android phone from Nokia, sometimes business is simple, just cater to the demand that already exist rather than trying to create one, which Nokia is doing since past couple of years with there windows phone device.
I hope Nokia would come to their senses soon and plunge into the Android world and take like of Samsung and Apple head on.
So what do you think, let us know in the comments section below! Do you want Nokia to leave Smartphone industry and focus on feature phone, or do you want them to start making android phones or stick with their current strategy? Also would you buy Nokia Android Phone if they made one?
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment
Note: Only a member of this blog may post a comment.